By Ayeni Ekundayo-
I will not ask if you have a LinkedIn account. I am sure you do. My question is a different one… why aren’t you more active on LinkedIn?
Linkedin Membership Hits Half A Billion
Certainly, you’re not looking for a job, aren’t a recruiter. But if you’re a CEO, business owner, thought leader, industry expert or (aspiring) sales leader then LinkedIn is the place to be.
Most CEOs, business owners, and thought leaders log into LinkedIn for so many reasons but very few persons from these categories are active on it or know how to convert prospects on the platform.
Linkedin is increasingly becoming more closely aligned with user experience and the content value, as Microsoft sharpens up its newly acquired platform to retain its primacy as a professional networking website for individual professionals and organizations.
If you are not making good use of the LinkedIn platform then you might be losing out enormously on your conversion rate, and your relevance in your industry. For many companies that refuse to consider Linkedin as part of their approach to the market is every bit near-sighted.
Here are other devastating effects: they cost you revenue, opportunity, talent, and leads. If you feel like you’re doing everything right or want to take your networking game on LinkedIn to the next phase? Then come along with me. If you think you’ve got all the answers also try this.
I see it all the time people log in to the platform, they commit the time, energy and brainpower to dig in and learn how it works, people call me and ask how can they use LinkedIn as a social selling tool. My advice usually goes thus, there is no magic formula about it, you need to understand how it works, especially the engagement pattern.
A LinkedIn expert once said “you don’t get the juice (the good piece, i.e. a new consumer) without squashing the fruit (the process of prospecting, engaging and adding real, considerable value).