Bloomberg yesterday announced the launch of Bloomberg.com/Africa, a regional edition of Bloomberg’s flagship digital destination designed to serve the continent’s growing audience of business and financial professionals.
Bloomberg Media CEO, Justin Smith unveiled the new edition at the second Bloomberg ‘Africa Business Media Innovators’ (ABMI) forum in Naivasha, Kenya, which convened media, technology and business influencers from 11 countries, including nine African nations to explore the role business and financial journalism plays in bringing accountability, transparency and investment to African economies.
“Bloomberg.com/Africa will combine the resources of Bloomberg’s more than 100-strong editorial team across seven bureaus in Africa, as well as Bloomberg’s global team of over 2,600 reporters and analysts.
It is the latest in a series of regionallyfocused editorial platforms built to serve the growing audience of business and financial consumers seeking stories on global markets told through a local lens,” Smith said in a statement.
Speaking at ABMI 2016, Smith said: “Our mission is to build the leading multiplatform global business and financial media company and delivering more relevant stories to our global audiences via localised platforms is central to our strategy.
In the last year, we have launched regional sites in Europe, Asia and the Middle East, relaunched our Japanese language website and entered into an ambitious multi-platform partnership in India. We are excited to now expand our reach across Africa’s vibrant and growing economies.
“Africa is playing an increasingly significant role in the global economy,” said Antony Sguazzin, Managing Editor Bloomberg, Sub-Saharan Africa. “With the launch of this dedicated regional digital platform