DStv: Naira volatility may stir price increase
by Adedeji Ademigbuji,
The volatility in the foreign exchange (forex) market may induce increment in DStv subscription price if not tamed by the government, the General Manager, Sales and Marketing, Multichoice, Martin Maputo, has said.
He spoke at a briefing in Lagos.
Maputo said DStv was trying to avoid any price increase but rather concentrating on upgrading its contents across all bouquets.
However, he said if the government failed to curtail the forex crisis which has made it more expensive for the company to buy foreign content, especially English premiership, among others, it might be forced to consider price increase.
“Most of the content we buy, such as EPL, others from abroad is dominated in pounds, dollars. So, we are not only operating in the market, but also respond to the market. At this stage, we are trying as much as we can to avoid any price increase but if there is nothing done to curtail the forex issues, we might be forced to increase,” he said.
Meanwhile, Maputo said DStv has launched new value propositions to subscribers of DStv Premium, Compact Plus, Compact, Family and Access bouquets.
“Starting November 1, 2016, DStv will add three new HD channels for DStv Premium; DStv Compact Plus gets a major revamp with additional premium-content channels. Subscribers will enjoy massive content upgrade on all DStv bouquets including varied and quality channels that the whole family can enjoy. This latest move is in line with the company’s promise of putting its customers at the heart of the business,” he said.
According to Maputo, in the last nine months DStv has delivered the world’s best football leagues to DStv Compact customers (February) followed by the DStv price freeze in April.
“DStv is combining more quality and variety to its bouquets to ensure everyone has access to the best family entertainment at a price they can afford,” he said.
He said further that the price reductions in DStv state-of-the-art decoders – Explora and HD Zapper – would ensure that great family entertainment is available to everyone at the most affordable price